International strategic management - Case study (Emirate airline)

International strategic management - (Emirate skyway) - Case Study object lessonThe major segment of the stakeholders, the customers and their interests were overlooked by the company when they too much focused on former(a) aspects of the trading operations of the company. The customer service standards have been adversely affected and the reputation of the airline has been affected badly in the few years.In an ever changing mankind of business, customers have attained the topmost antecedence and the bargaining power of the sellers is low compared to the buyers at present. Moreover, competition has been increased a lot because of the mod organizations entree into the airline business which forced Emirates airlines to think strongly in terms of restructuring its business policies and strategies to suit the of necessity of the current business initiation and the stakeholders. At present Emirates airline has started to reinforce its competitive power by implementing many revise d strategies to make the customers happy.Owned and administered by some of the royal family members of the Dubai administration, the major strength of Emirates airline is its immense financial capabilities. Money is not a barrier for emirates airline to try and test new strategies in its business to satisfy the customers. But this enormous financial strength, one way or otherwise misled the company towards unwise strategies like untimely diversification overlooking the interests of the passengers. The rapid progress of Dubai towards becoming the worlds topmost business hub has provided immense scope of business for Emirates airlines. At present, tourists from all over the world selecting Dubai as their favorite destination for spending their leisure time because of the big shopping facilities it offers to the visitors and Emirates airlines can apply these opportunities for their advantages.Major airliners like Air India, Etihad, Gulf air, British airways, Qatar airways etc are rai sing stiff challenges to the smooth operations of Emirates airlines. These competitors are offering cheap